ArticlesSocial media video

How much does social media video cost in 2026?

At Branded, social media video costs from €2,500 a month excluding VAT for 8 to 12 videos a month, from €3,500 for a series of 6 to 10 videos from one shoot day, and from €6,000 for a campaign with paid-social variants. The videos are ready within 2 weeks of the shoot day.

Alexander Partulov, director and producer · 19 October 2026

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Social media video prices

On social media, what matters more than the price of one video is how many videos come out of one shoot day. That is why the prices are for packages.

Monthly content
from €2,500
One shoot day every month and 8 to 12 finished videos. Three months minimum.
A series from one shoot day
from €3,500
6 to 10 vertical videos. Ideas, script, shoot day, editing and captions, in 9:16 and 4:5.
Paid social campaign
from €6,000
Two or three ideas, each in several versions with different openings, lengths and formats. 15 to 30 files for testing.

Prices exclude VAT and are a guide. The exact price depends on the number of videos, actors and locations. We send a detailed quote within 24 hours.

What drives the price

The price is set by how many videos you need and how complex each one is:

Number of videos. The more videos come out of one day, the lower the price per video.
Ideas and script. Your own ideas, or a series of formats we come up with.
Actors and creators. People from your team, actors or a UGC-style tone.
Locations. One place, or several for a different feel in each video.
Test variants. For paid ads: a different opening, length and format for each idea.
Captions and graphics. Most people watch without sound, so captions come as standard.

Why shoot specifically for social

Vertical video works best when it is shot for the phone on set, not cropped from a horizontal ad. That way the shots feel native to the platform, and the product and people sit where the eye looks.

If you are already shooting a commercial, we can film the vertical shots on the same day. That is the cheapest way to get both.

How long it takes

You get the finished videos within 2 weeks of the shoot day. With monthly content we shoot once a month, and the videos go out on a schedule through the month.

Example: Colgate

Branded made four short vertical ads for Colgate Optic White Pro Series for Colgate US’s official Instagram. Together they drew over 1.7 million views.

The full case study

How to get an exact quote

Tell us which platforms the videos are for, how many you need a month or for the campaign, who will be on camera and whether you will run paid ads. We send a detailed quote within 24 hours.

Common questions about social media video costs

How much does one Instagram or TikTok video cost?

We work in packages, because one shoot day yields many videos. A series of 6 to 10 vertical videos from one day starts at €3,500 excluding VAT.

Do the prices include VAT?

No. All prices exclude VAT and are a guide only.

Is there a minimum term for monthly content?

Yes, three months. That is what it takes to see which formats work best.

Is paid advertising included?

No. The price is for making the videos. The ad budget on the platforms is paid separately.

Which platforms do you make videos for?

Instagram (Reels and Stories), TikTok, YouTube Shorts, Facebook and LinkedIn.

Want an exact price?

Tell us about your project. We send a detailed quote within 24 hours.