ArticlesProduct video

How much does a product video cost in 2026?

At Branded, a product video costs from €600 excluding VAT for one product’s video for your website or online store, from €2,500 for a series of videos for up to 5 products in one shoot day, and from €4,000 for a product commercial with an idea and models. It is usually ready in 1 to 2 weeks.

Alexander Partulov, director and producer · 19 October 2026

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Product video prices by type

The price depends mostly on how many products we film, whether we shoot in a studio or a real setting, and how many versions you need.

Product page video
from €600
One product, filmed in a studio, with macro shots and on-screen text. 15 to 45 seconds, with versions for your website, Amazon and 9:16.
Product video series
from €2,500
One shoot day, up to 5 products. One video per product, plus vertical versions.
Product commercial
from €4,000
Idea and script, models or a location. A 30 to 60-second ad with 16:9, 9:16 and 1:1 versions for paid campaigns.

Prices exclude VAT and are a guide only. The exact price depends on the number of products, versions, models and animation. We send a detailed quote within 24 hours.

What drives the cost of a product video

A product video can be 20 seconds on a white backdrop or a 60-second ad with models outdoors. These are the things that change the price most:

Number of products. When we film several products in one day, the price per product drops.
Studio or real setting. A studio gives full control of the light; a kitchen, office or outdoors needs a location and more preparation.
Models. Hands in shot, a person using the product, or actors for an ad.
Macro and detail. Textures, materials and mechanisms up close need special equipment and time.
Text, graphics and animation. Benefits, sizes and features shown on screen.
Versions. Website, Amazon, 9:16 for Reels and TikTok, 1:1 and 4:5 for feed ads.

Video for online stores and Amazon

A video on the product page answers the buyer’s questions before they ask them: what the product looks like from every side, how big it is and how it is used. We deliver versions to Amazon’s technical specs, as well as for your own online store and social media.

You don’t need to be in Sofia. You courier us the product, we film it and deliver the finished videos.

How long it takes

A product video is usually ready in 1 to 2 weeks. Simple videos can often be filmed in a day, while a product commercial with an idea and models needs more preparation. The exact schedule is in the quote.

How to get more for your budget

It is best value when one shoot day produces videos for several products and several platforms.

Shoot a series. Up to 5 products in one day cost less than 5 separate shoots.
Tell us every platform up front. That way we film for the horizontal and vertical versions at once.
Send us your product copy. The benefits and features you want on screen help us plan the shots.

Example: Colgate

Branded made four short vertical ads for Colgate Optic White Pro Series, published on Colgate US’s official Instagram. Together they drew over 1.7 million views.

The full case study

How to get an exact quote

Tell us which products, how many, where the videos will be used (website, Amazon, social media) and whether you want models or a real setting. We send a detailed quote within 24 hours.

Common questions about product video costs

How much does a video of one product cost?

A product page video of one product, filmed in a studio, starts at €600 excluding VAT. It runs 15 to 45 seconds, with versions for your website, Amazon and 9:16.

Do the prices include VAT?

No. All prices exclude VAT and are a guide only.

Do we need to send you the product?

If you are not in Sofia, yes: you send it by courier. If the product is large or must be filmed on site, we come to you.

Are the videos suitable for Amazon?

Yes. We deliver versions to Amazon’s technical specs.

How long does a product video take?

Usually 1 to 2 weeks.

Want an exact price?

Tell us about your project. We send a detailed quote within 24 hours.