HomeOn-set social media team

On-set social media team

A separate crew with its own director and DOP that shoots the social campaign to its own brief, in parallel with the main unit and without slowing the commercial.

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Kind 1 of 3

A second campaign, not an extra

Most often we are called in for a full second campaign for social media. It is a big job, and for the agency and the brand it can matter as much as the commercial itself.

Case studyColgate: over 1.7 million views

For Colgate Optic White we worked to a separate social media brief, not the commercial’s: videos for Instagram, TikTok, Facebook, Tinder, LinkedIn and other platforms.

We shot with some of the models from the main commercial and with models cast just for us, on a separate all-white set built for our shoot.

Alex Partulov directed, with our own DOP, gaffer and equipment. We shot in parallel with the main unit, without taking any of its time.

The agency and the client approved every shot against the brief, just as on the main commercial. Here are four of the videos, published on Colgate US’s official Instagram.

1.7Mviews on Instagram

30Klikes

The full case study

474K views
9,774 likes00:14Colgate

441K views
14,300 likes00:14Colgate

425K views
2,372 likes00:15Colgate

422K views
4,063 likes00:15Colgate

Kind 2 of 3

An add-on to the main commercial

The second kind is not a separate campaign but content that supports the main one and strengthens its presence on social media.

Case studyMary Kay: interviews with the campaign’s cast

For Mary Kay we worked only with the actresses from the main commercial, on the same days and sets. The focus was on interviews.

Between set-ups and in every free moment we interviewed all the actresses and covered the interviews with footage from the set, without slowing the main unit.